"Dear Henry" is not VDP.
And it's NOT personalization
WAM creates VDP 1:1 Marketing that enumerates from 1,600+ variable options.
• Personalized to Psychographic data points
• Relationship Recognition
• Master Brand Control
• Mini-Brand Identities
• Compliance Attributions
Publishing 5,000 or 100,000 - each document unique from one person & their brand, to another person.
Relevance & Personalization DO connect.