When you have MindShare
– you’re on “their” Keychain of Value.
Keychain Value is Referral Heaven. It’s where they keep the Best Lawyer, the Best Doctor, the Best Car and their Best Realtor - YOU!
A Referral is not an act of kindness, or a compliment. Instead people refer their Keychain because it’s their bragging rights to their Best.
It’s Human nature - we tell, brag, and shout-out to our Friends, Family and even strangers who “our best” is.
No MindShare?
No Keychain Referrals.
